| -- For Immediate Release -- |  |
CleanFreakPatrol.com Germ Prevention Website Launched
with Cartoon Characters, PSA Music Video and Contest!
Cartoon characters make washing hands fun for kids with music videos, songs and interactive games online
TORONTO, Oct. 30, 2006 - Clean Freak Patrol Ltd. has launched a highly-entertaining educational website for Clean Freak Patrol: Superheroes of the Micro World! These cartoon characters make washing hands fun for kids with music videos, songs and interactive games.
Four lovable animated cartoon characters - Combat, Missy, Karate and Princess Fairy teach kids six and older about the importance of hand hygiene in a fun and entertaining way.
The website invites children to enter the Germ Elimination Contest and win Video iPods. Kids who sign up online automatically receive the free mp3 song "Everybody Tell Somebody" produced by Dean Jarvis (Nelly Furtado's Musical Director). Every time they send an E-Card to friends containing an educational message about the importance of hand hygiene, they accumulate Germ Elimination Points towards prizes. Individuals, teams and schools will win prizes for obtaining the most points. The song also has a 3D animated music video - with a 'Clean Freak Patrol' trailer available on YouTube.com
This audio and visually exciting online experience also contains games, a comic book, an audio "Book of Germs", colouring pages and many other fun and educational activities for kids.
A DVD Single of the song and video is for sale online. It includes the full animated video and bonus extras. The DVD is priced at $3.99 - it is the first of a line of edutainment, kid-safe products that will be available later this year in major retailers. A portion of the proceeds from all sales go to charity.
This on-going Public Service Announcement Campaign promotes hand hygiene as a preventative measure against the spread of germs and illness. PSA ads are available now for re-distribution through television, radio, Internet and print media. Broadcasters and publishers are invited to pick up copies of the PSA's for use on their networks and publications at www.cleanfreakpatrol.com/mediastore.
Spread the Word - Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. is a cause-related marketing and customer relationship management corporation, whose mandate is finding fun solutions to serious problems. A portion of all sales of the CLEAN FREAK PATROL TM brand is donated to charity.
MEDIA CONTACTS:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-8229
yaeer@nmbc.tv